It drives our economy, creates quality jobs and delivers aid when people need it most. The Story Of British Airways - How Has The Airline Got So Big? Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 I was searching for details on British airways. 3, pp. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". With this understanding, the next section will deal with the business theory of CSR. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. But not many initiatives can be segregated as purely moral duties of the company. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. Write by: . stream The new funding should help British Airways continue to invest in seats . British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. British Airways exists today because of you. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. It appears that you have an ad-blocker running. It does not reflect the quality of papers completed by our expert British Airways regularly adopt the number of measures to provide useful and quality services to customers. affect the operations of the organization by influencing various decision-making activities. Now customize the name of a clipboard to store your clips. Branding of the British Airways and managing it, as a socially responsible brand, the company can gain strategic advantage. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. Send assignment task file through whatsapp! BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. (2019). Stakeholders Objectives and its impact on We've updated our privacy policy. Further, the procurement activity that the company engages in has to be done in a responsible fashion. British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. Using British Airways, explain how the internal . An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). The company has shown greater responsibility by creating greater care and support system for their disabled customers. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. The key stakeholders are customers, employees, suppliers, and shareholders. It. 1. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. By accepting, you agree to the updated privacy policy. You can read the details below. 5977. 4 0 obj Efforts should be made by British Airways to improve customer relations. Management Theory of British Airways. This is why we want to make every trip you take with us a great experience. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. By accepting, you agree to the updated privacy policy. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . Flybe once provided more than half of UK domestic flights outside London. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Objectives and social responsibilities of business. Want to receive an original paper on this topic? It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. 1, pp. Business Analysis Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). Call us: +18883996271 British Airways Stakeholders. Well write a 100%plagiarism-free paper this fast! I like this service www.HelpWriting.net from Academic Writers. Turn to our writers and order a Staff member and other employees behave in a good manner with them. stream Environmental issues, that the company intends to look into, are cutting its emission, which increases effect on climate change and environment. (2022, November 5). Activate your 30 day free trialto continue reading. Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003). British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. It appears that you have an ad-blocker running. Click here to review the details. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. This paper is a discussion of the CSR models. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. The company should also take initiatives to deal with competitive pressures from various low pricing airlines. to British Airways and stakeholders Significant investment in technology will be required. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. Stakeholder Analysis: British Airways This is followed by an analysis of two different stakeholder groups and a critique of their ethical concerns to British Airways.. Mitchell et al (1997) identified that the definitive factor in dealing with stakeholders is the concept of salience.. Goodpaster, KE & Matthews, J,JB 1982, Can a corporation have a conscience?, Harvard Business Review, vol 60, no. The institutions must share responsibility towards the society where they operate. By using ba.com you agree to the use of cookies. The company has undertaken many community service programs and engaged in local community development activity. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Samplius.com is owned and operated by RATATATA LTD 48 Vitosha Boulevard, ground floor, 1000, British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. 1. British Airways CSR (Corporate Social Responsibility) Analysis. - Ensuring British Airways' aircraft cabin appearance and safety standards are met. I am a student of University of Melbourne and due to my busy schedule I dont get time to do my assignments by self. Order custom paper and save your time for priority classes! The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. Business Analysis Activate your 30 day free trialto continue reading. The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. One of the sectors which have been brought under the scanner is the tourism industry, which, though has great benefit to the community, also has extreme negative social and environmental impact. Free access to premium services like Tuneln, Mubi and more. British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). The SlideShare family just got bigger. 1954, The practice of management, Harper Business, New York. What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . Available seat km /Type /Metadata u201322 You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Remember: This essay was written and uploaded by an Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. Our model has grown and matured since its formation in January 2011. Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. It is the largest airline in the UK based on fleet size, inte . Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. Brand reputation, economy of scale and cost . British Airways is one of the largest airlines in the UK by turnover. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. According to his theory, companies have three primary tasks: to increase the financial performance of the company, to increase the efficiency of the employees, and manage social and environmental responsibilities (Drucker 1954). Each stakeholder holds a different level of power to influence the operation and decision making of the organization. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. Web. BusinessEssay. endobj 1. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. Stakeholder management is an essential part of the CSR of British Airways. British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. British Airways Marketing Research. Available seat km Find out how you can work with British Airways. A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. educator and content curator, Do not sell or share my personal information. Analysis of British Airways Leadership and Management Roles Essay, Political Issues of British Airways Company and Its Corporate Structure Essay, Report on British Airways: Operating, Structure and Management Essay, Swot Analysis And Strategies Of Costco Wholesale Corporation Essay, Report On CostcoS Strategy, Business Model, Corporate Culture And Responsibilities Essay, The Biography Of Durant - Father Of General Motors Essay, Consumer Behavior And Pricing Strategy At Costco Essay, Short Information About Costco Wholesale Corporation Essay. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. /Subtype /XML The SlideShare family just got bigger. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. Cargo tonne km Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). /Filter /FlateDecode I don't have enough time write it by myself. Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). The company has also developed a CSR website. "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. application/pdf Thus, BA should increase its focus on new markets. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. (2019). (British Airways 2012, p. 40). average student. Clipping is a handy way to collect important slides you want to go back to later. Web. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). Airlines including EasyJet, Ryanair, and Virgin Atlantic, and suppliers Rolls-Royce and Airbus, have announced thousands of job cuts. This is a concern as the company has posted a loss in 2012. www.HelpWriting.net This service will write as best as they can. British Airways respond to fulfil their responsibilities to the stakeholders. stream As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. The institutions are an organ of the society where they operate. Activate your 30 day free trialto unlock unlimited reading. The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. Further wastage and recycling are important aspects of the environmental concern for the company. Activate your 30 day free trialto unlock unlimited reading. Revenue passenger km Just send us a Write my paper request. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. APM Women in Project Management Conference 2019 presentation: Jason West, Key elements of it portfolio management Dipak Pimpale, Improved Business Performance Through Effective Portfolio Management, PMO for Supply Chain - Setting Up a Project Mangement Office for Non-IT, Introduction to Business Analysis - Part 2, How to Achieve Measurable Benefits Through Project and Organizational Change. Found a great essay sample but want a unique one? Case Study - Stakeholder theory and its In fact, there is a way to get an original essay! We've updated our privacy policy. Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. FOCUSED ON OUTSTANDING CUSTOMER SERVICE. Tap here to review the details. /Metadata 4 0 R The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. Terms of serviceand Corporate Social Responsibility. Adobe Acrobat 11.0.9 The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. 2021-03-04T16:31:55Z In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. British Airways CSR (Corporate Social Responsibility) Analysis, custom British Airways CSR (Corporate Social Responsibility) Analysis, Bank of Cyprus: Corporate Social Responsibility, The Walt Disney Companys Marketing Transformations, Joint Ventures in India: Learning From McDonalds Experience by Dunseith, Operation Managment About Sony, Determining Customer Needs, Organizational Behavior and Culture in Emirates Airline, Apple Companys Responsibilities and Strategies, EasyJet Airline Company Change Management, Air Arabia Case Study: Strategy, CRM, & Competitors, Corporate Social Responsibility Siemens, CSR Advantages and Disadvantages in Business, Corporate Social Responsibility: Profit or Ethics, Business Bluffing, Ethics and Social Responsibility, PharmaCARE Company: Legal and Ethical Considerations, Corporate Social Responsibility Conception in the World, Globalization as a New Context for Business Ethics, We use cookies to give you the best experience possible. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. Web. The key stakeholder of British airways are Customers, Industries authorizes, workers, suppliers and shareholders. Satisfied customers influence the success and growth of the business firm. With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals.